Contact

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Stephanie Johnson

250 . 729 . 6788   stephanie@toromarketing.ca

Stephanie Johnson

Stephanie is a co-founder and principal owner of Toro Marketing, bringing over 20 years of market research, sales and customer service, and corporate communications experience to develop and implement strategic plans for a largely First Nations clientele. Johnson is Metis with Huron French ancestry and has worked with 17 First Nations communities on a wide variety of projects. Her sensitivity to cultural needs and issues and ability to identify and develop potential, conduct thoughtful interviews, meetings and focus groups, network among key stakeholders, build consensus, and champion and promote projects for public good are significant assets in meeting diverse needs of stakeholders.

Her resourceful market research (demographics, trends and demand), inclusive process design and facilitation, respectful conflict resolution, genuine community engagement, logical strategy development and planning, and responsible project management, ensure high standards. She offers encouraging leadership coaching and training, arranges mutually-beneficial educational partnerships, protects intellectual property rights, and initiates effective government lobbying and tactical political advocacy that results in future-oriented policy-making and budgeting. Johnson crafts messages for targeted advertising, direct marketing, and referral programs, memorable publicity campaigns, savvy on and offline media, consistent corporate branding, and promotional creativity that sees projects from conception to implementation.

Karen McDonnell

250 . 618 . 7611   karen@toromarketing.ca

Karen McDonnell

Karen is a co-founder and principal owner of Toro who brings more than 25 years of business and consulting experience to her clients. As both a marketing strategist and a supply chain management professional, Karen has developed a unique perspective from both sides of the negotiating table. She has worked as a strategic planning consultant for organizations in public, corporate and non-profit sectors conducting market research, working with client’s teams to extract key information, writing business plans, and developing project plans for successful implementation. Karen moved to the purchasing side of the negotiating table working with a petrochemical company on a $2.5 billion expansion and employed her strategic planning expertise to facilitate consolidated purchases amongst Engineering Procurement & Construction (EPC) firms. During this time Karen gained SCMP (Supply Chain Management Professional) designation from the Supply Chain Management Association of Canada. Most importantly, Karen’s skills include market and capability assessments, industry expert interviews and trend identification, community consultation and engagement, strategy and partnership model development, business plan writing, and project management.