But, for most, what does this latest buzz really mean?

According to Wikipedia,  innovation is a change in the thought process for doing something or it may refer to an incremental emergent or radical and revolutionary changes in thinking, products, processes, or organizations.

According to William Shatner, (aka Captain Kirk, USS Enterprise), innovation is how Star Trek changed the world. Star Trek gave scientist a view of what could be possible which shaped the development of some of today’s technologies.

According to Toro, strategy innovation is  starting with ‘‘tomorrow’’ and planning backwards to ‘‘today.’’

Strategy innovation is future-oriented and must transcend today’s conditions to imagine what is possible.  In this way, the more tangible appeal of new growth opportunities acts as a ‘‘future-pull”, versus a “current-push”  which helps your organization in its decision on market position, products and services, resource allocation, and corporate culture.

Recently we had an opportunity to witness an act of innovation at its finest — Toro took a journey to Victoria to view the latest IMAX movie HUBBLE.

Hubble is the seventh awe-inspiring film from the award-winning IMAX Space Team. www.imax.com/hubble

Think of the innovation and vision the Hubble designers and engineers must of had during its development in the 1980s.

The Hubble Space Telescope’s launch in 1990 sped humanity to one of its greatest advances in that journey. Hubble is a telescope that orbits Earth. Its position above the atmosphere, which distorts and blocks the light that reaches our planet, gives it a view of the universe that typically far surpasses that of ground-based telescopes.

Hubble’s gaze has helped determine the age of the universe, the identity of quasars, and the existence of dark energy. It reveals the cosmos as never before, allowing viewers of all ages to explore the grandeur of the nebulae and galaxies, the birth and death of stars, and some of the greatest mysteries of our celestial surroundings, all in amazing IMAX.

We encourage all earthlings to become inspired through the cinematographic view of the universe through Hubble’s eyes.

Live long and prosper…