Projects

01

My Reading Tree

One of Toro’s ongoing projects near and dear to our hearts is our role as Literacy Coordinators for the communities between Lantzville to Ladysmith.

A key part of this project has been the conception and development of an innovative, new website – MyReadingTree – which launched in March, 2010.

Read more ...

MyReadingTree is an interactive, colorful, text to speech website created for individuals of all ages and with all levels of literacy. You can image the innovative thinking that went into the development of MyReadingTree to ensure the website was accessible and appealing to such a wide audience.

In our ongoing role as Literacy Coordinators we are continuously engaging our community for their stories and ideas to keep MyReadingTree alive.

Check it out for yourself at www.myreadingtree.com and send us some feedback.

Customer focus groups

Website strategy

Strategic procurement

Launch publicity

Community engagement

Facilitate process to obtain stakeholder consensus

"The Toro team infused fresh, innovative ideas coupled with solid project management to help us conceive, develop and implement MyReadingTree. The site is being modeled as a best practice amongst the literacy communities in British Columbia. Thanks Toro for a job well done."
proj2

Local Mortgages Delivered – Fresh Daily

Toro knows what differentiates Credit Union’s from banks – location, location, location.
Credit Union employees, management and Board of Directors are members of the community with a:

  • Local attitude
  • Local approach
  • Local decisions

We put this local advantage to work for Sunshine Coast Credit Union by launching their new Mobile Mortgage Advisor service — Local Mortgages Delivered Fresh Daily.

Read more ...

The campaign launched mid June with a mix of radio, newspaper, tradeshow posters, publications, TV, billboards and a web splash. To the excitement of the new Mobile Mortgage Advisor and the team at Sunshine Coast, the campaign proved a success, increasing mortgage business the very first week of launching. Toro’s excited to be adding more horsepower to Sunshine Coast Credit Union’s team acting as their out-sourced marketing department over the next year.

Competitor research

Creative brief

Creative concepts

Ad copy and writing services

Media buy

Project management

"Toro is a partnership built on diverse strengths and it shows in their stellar work.  From research-driven strategy to results-focused creative, Karen and Stephanie are a talented duo, seeking to truly understand our organization and contribute to our success."

TORO CLIENTS

We have helped drive innovation in a variety of industries, both private and public and successfully worked as an "out-sourced member" for the following clients:

ARMS Reliability Engineers
Alberni Valley Drag Race Association
Canadian Home Builders' Association
Central Vancouver Island School Districts & VIU
Chemainus Native College
Cimarron Engineering
Coastal Community Credit Union
Collicutt Energy Services Ltd.
Community Literacy Plan – Nanaimo-Ladysmith
Framework and Partners
Gwa'sala'-Nakawaxda'xw
Horne Lake Caves
Island Savings Credit Union
International Underwater Surveyors
Kemex
LA Radio Group
Ladysmith Employment Navigators
Marketing Association of Credit Unions
Native Education College
Quadra Island Credit Union
School District 68, Aboriginal Education
Sunshine Coast Credit Union
Vancouver Island Health Authority
Vancouver Island Economic Alliance
Vancouver Island University